07 Jul Tuff Like Iron – ‘Keep Your Head Up’ Official Music Video
Tuff Like Iron
‘Keep Your Head Up’ Official Music Video
Born May 28th, 1986 in NYC, Tuff always had an international spirit and gift to connect with people of many walks of life on a human level. After dropping out of prestigious Columbia University, Tuff chose to follow the path of Self-reliance and began her clothing label, Tuff Like Iron, at age 18. The Tuff Like Iron label gained international attention of the cultural and socially conscious masses and Tuff brought fashion with a message to the streets of U.S., Jamaica, Trinidad, and even as far as Asia. The clothing line has a far reaching star studded client base including Erykah Badu, Mos Def, Jah9, Jesse Royal and Jah Cure. Tuff Like Iron is already a household name in many regions. Well know for promoting images of cultural heritage and pride, the Tuff Like Iron clothing label is known for African prints, provocative images, and the signature crochet tams.
In the summer of 2012, while vending with Mamayashi at Veggie Meals on Wheels in Kingston, Tuff was first introduced to the members of the Jah Ova Evil Family including Hempress Sativa, The Gideon, DXL and Selah. The voice and current of Hempress Sativa singing “Jah Have Mi Back” touched her deeply, and there was something drawing Tuff to these twin brothers like a magnet to steel. Tuff developed a friendship with the recording artist Aijah (The Gideon) Nunes. A trip to Jah Ova Evil Records studio in Vineyard Town sealed the trinity in June of 2013 when the first song, “I’m Talking To You,” was recorded by the extremely talented Jahnoi (Selah) Nunes, well known for developing young talents into amazing artists. These gifted twins were brothers to the beloved Alty Nunes aka Lil J.O.E. Jah Ova Evil, and sons of acclaimed Jamaican dancer Patsy Ricketts.
In less than one year Tuff Like Iron music has already made quite the splash. Heavy hitting singles like “Talking To You” and “Keep Yuh Head Up” are already getting attention from DJs and music lovers from California, Canada, New York, Jamaica, Trinidad and even Kenya!
The growing Tuff Like Iron fan base has shown overwhelming support for her newly released video “Equal Rights” shot in Trinidad by the Jamaican-based film company, Nhurdz TV. Tuff’s first live performances were well received in Grass Valley, CA, at the Jah Ova Evil 3rd Annual Lil J.O.E. Memorial Concert, and most recently, at the all female showcase concert, Womanbition 2014.
Official Website: TuffLikeIron.org
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